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Sunday, 4 November 2012
Monday, 29 October 2012
Beginner's guide on search engine optimization.
Nowadays is very
important to show our company and try to archive our maximun target group. How
is the cheapest and fastest way to do this? Using Internet. All
know that with Internet we don´t have limits to publicize our company. Why we are
not going to use it? Specifically with search engines. They are programs search documents for specified keywords and returns a list of the documents where the keyword were found. A search engine is really a general class of programs, however, the term is often used to specifically describe systems like Google, Bong, and Yahoo! Search that enable users to search for documents on the World Wide Web
It is a slow and
requires much work and effort, but you can completely offset and the number of
customers increase significantly.
For those of you with an idea of what I'm speaking but do not know how to do that, I show a Beginner's guide on search engine optimization.
Thursday, 19 July 2012
E-commerce & VTAs
The
distribution of tourist services is a business that has experienced a greater
increase in sales over the Internet. The e-commerce is a vital instrument for
the activity of these companies.
In the
beginning, the product that was offered airfare, but thanks to a sophisticated
technology has been able to accommodate all types of travel (transportation,
hotels, vacation packages and tours, car rentals, cruises, activities and
shows, restaurants).
Internet
is the primary means by which the rows communicate with their customers. The
number of travel-related websites has grown rapidly in recent years and
competition is more intense than ever. Customers with a favourable first
impression to the site selected are more likely to stay on it to carry out a
detailed search. Therefore, the company's goal is to get many visits to the
website and, of course, process sales transactions.
To sum up, the way to do business in the tourism industry has changed
dramatically due to advances in information technologies. Competition between
the VTAs is increasingly intense, and hence it is essential to understand
customers’ perception of the e-service quality.
Wednesday, 18 July 2012
Vueling: Renew or Die
After conducting a competition, Vueling Airlines has chosen Tiempo BBDO as its partner in the strategic change process has been undertaken and the first results will be announced next September.
The new communication plan of Vueling has a double objective: to strengthen the passenger business, which accounts for 40% of the clientele of the company and reinforce its international expansion.
The launch of the new advertising and corporate image of the airline will coincide with the new address of the company.
Outside Spain, in strategic markets for Vueling, agencies BBDO networksupervised by Tiempo BBDO, will support the global message and adapted to the characteristics of each country.
Vueling this season faces its greatest growth, with a fleet of 59 Airbus aircraft which will operate 170 routes to 77 destinations in Europe, North Africa and the Middle East.
Expanding Markets
No one is indifferent to us by the great crisis facing our country. Just yesterday I read in the newspaper 20 Minutos a story in which he spoke of the increase in young Spanish people who emigrated to other countries to seek employment.
As expected I would be less if I am here in London, trying to make myself known in the advertising world. Much learning English and looking for an internship that will allow me to advance my career.It's easy to find jobs permitar you "throw" a season, but it is really difficult to find any of what you studied. If there is, a lot. But the problem is language.
As you know in our career is very important to have good communication skills, this is precisely the problem that we are all people who started working outside our country. Not a really serious problem because in less than a month and working what you have studied, these communication skills will increase by 80%.
For now I just want some company give me half a chance, where you can learn both the language and concepts of our career. It's complicated but I'll succeed.
I say goodbye to all of you but first I will firmly promise to pay more attention to the blog and try to write the maximum number of days possible.
Friday, 19 November 2010
She Wolf Claims First Victim in NYC - La Loba Ataca Por Primera Vez
Al igual que multitud de figuras de la industria del entretenimiento, Shakira se ha apoyado en Internet para promocionar su próximo disco, con el fin de crear un gran impacto en el público antes del lanzamiento, y como era de esperar, ya está dando mucho de qué hablar.
La cantante colombiana Shakira lanzó el pasado 29 de junio su tema titulado Loba (She Wolf) como anticipo de su próximo disco que aparecerá en septiembre de 2009. Será un disco predominantemente en inglés que la propia artista colombiana ha producido y grabado en un estudio de las Bahamas.
Previo al lanzamiento de su primer single Loba, she wolf, 
Shakira decidió sorprendernos con una impactante campaña de marketing viral.
Comenzaron a aparecer varias personas que afirmaban haber visto a una mujer lobo atacando y escogiendo a sus víctimas de noche. Se registraron apariciones de la “loba” en Nueva York, Bélgica, Colombia, España, Argentina, Canadá, Brasil, Portugal, Suecia, Rumania, Japón, Perú, México, Francia, Italia, Alemania, Nueva Zelanda, Venezuela, entre otros.
Estas historias se fueron reforzando con la entrada en escena de números videos caseros donde se observaba a la supuesta mujer lobo saltando sobre sus víctimas. El primero de ellos fue una grabación de una turista en Nueva York, donde inesperadamente se muestra a una mujer lobo atacando a un hombre en plena calle.
Old Spice y su exitosa campaña viral en redes sociales
La agencia de publicidad Wieden+Keneddy es la artífice de esta campaña.
Podéis ver todos los vídeos de Old Spice en su canal de Youtube: http://www.youtube.com/user/OldSpice
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