E-commerce & VTAs

The distribution of tourist services is a business that has experienced a greater increase in sales over the Internet. The e-commerce is a vital instrument for the activity of these companies.

In the beginning, the product that was offered airfare, but thanks to a sophisticated technology has been able to accommodate all types of travel (transportation, hotels, vacation packages and tours, car rentals, cruises, activities and shows, restaurants).

Internet is the primary means by which the rows communicate with their customers. The number of travel-related websites has grown rapidly in recent years and competition is more intense than ever. Customers with a favourable first impression to the site selected are more likely to stay on it to carry out a detailed search. Therefore, the company's goal is to get many visits to the website and, of course, process sales transactions.

To sum up, the way to do business in the tourism industry has changed dramatically due to advances in information technologies. Competition between the VTAs is increasingly intense, and hence it is essential to understand customers’ perception of the e-service quality.

Vueling: Renew or Die

The airline launched in September its renowned advertising and corporate image. A strategic change that has been entrusted to Tiempo BBDO.
After conducting a competition, Vueling Airlines has chosen Tiempo BBDO as its partner in the strategic change process has been undertaken and the first results will be announced next September.

The new communication plan of Vueling has a double objective: to strengthen the passenger business, which accounts for 40% of the clientele of the company and reinforce its international expansion.

The launch of the new advertising and corporate image of the airline will coincide with the new address of the company.

Outside Spain, in strategic markets for Vueling, agencies BBDO networksupervised by Tiempo BBDO, will support the global message and adapted to the characteristics of each country.

Vueling this season faces its greatest growth, with a fleet of 59 Airbus aircraft which will operate 170 routes to 77 destinations in Europe, North Africa and the Middle East.

Expanding Markets

No one is indifferent to us by the great crisis facing our country. Just yesterday I read in the newspaper 20 Minutos a story in which he spoke of the increase in young Spanish people who emigrated to other countries to seek employment.


As expected I would be less if I am here in London, trying to make myself known in the advertising world. Much learning English and looking for an internship that will allow me to advance my career.
It's easy to find jobs permitar you "throw" a season, but it is really difficult to find any of what you studied. If there is, a lot. But the problem is language.


As you know in our career is very important to have good communication skills, this is precisely the problem that we are all people who started working outside our country. Not a really serious problem because in less than a month and working what you have studied, these communication skills will increase by 80%.


For now I just want some company give me half a chance, where you can learn both the language and concepts of our career. It's complicated but I'll succeed.


I say goodbye to all of you but first I will firmly promise to pay more attention to the blog and try to write the maximum number of days possible.