The
distribution of tourist services is a business that has experienced a greater
increase in sales over the Internet. The e-commerce is a vital instrument for
the activity of these companies.
In the
beginning, the product that was offered airfare, but thanks to a sophisticated
technology has been able to accommodate all types of travel (transportation,
hotels, vacation packages and tours, car rentals, cruises, activities and
shows, restaurants).
Internet
is the primary means by which the rows communicate with their customers. The
number of travel-related websites has grown rapidly in recent years and
competition is more intense than ever. Customers with a favourable first
impression to the site selected are more likely to stay on it to carry out a
detailed search. Therefore, the company's goal is to get many visits to the
website and, of course, process sales transactions.
To sum up, the way to do business in the tourism industry has changed
dramatically due to advances in information technologies. Competition between
the VTAs is increasingly intense, and hence it is essential to understand
customers’ perception of the e-service quality.
No comments:
Post a Comment