After conducting a competition, Vueling Airlines has chosen Tiempo BBDO as its partner in the strategic change process has been undertaken and the first results will be announced next September.
The new communication plan of Vueling has a double objective: to strengthen the passenger business, which accounts for 40% of the clientele of the company and reinforce its international expansion.
The launch of the new advertising and corporate image of the airline will coincide with the new address of the company.
Outside Spain, in strategic markets for Vueling, agencies BBDO networksupervised by Tiempo BBDO, will support the global message and adapted to the characteristics of each country.
Vueling this season faces its greatest growth, with a fleet of 59 Airbus aircraft which will operate 170 routes to 77 destinations in Europe, North Africa and the Middle East.
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